You may have heard about many aspects, factors, and features of search engine optimization New Jersey. However, even then you would have rarely read or seen about domain authority and page authority. Most SEO experts would let you know about keyword research, content creation, and on-page and off-page optimization, but they would not tell you about DA and PA. This is because most of them overlook this aspect or do not consider it as important. 

In today’s blog, we will study domain authority and its necessity in SEO web development NJ.

What is Domain Authority & Page Authority?

Domain authority, also known as DA, is a search engine ranking scoring system developed by Moz. It predicts how well a website will rank on search engine results pages while being compared to the competitors. The score range is 1 to 100 in which a higher score means a greater ability to rank. 

Similarly, there is page authority, also developed by Moz, on which a specific web page’s rank on search engine result pages is predicted. The score is still measured on a scale of 1 to 100, higher number means higher potential.

Facts About DA & PA

1. DA score between 40 to 50 is average, DA score between 50 to 60 is good, and over 60 score is considered excellent.

2. Google, Apple, and Microsoft have a high DA score over 90.

3. Average DA scores vary across different industries. 

4. DA score is useful for benchmarking your website performance with your competitors.

5. PA is useful but it is not a direct affecting factor for Google search results.

6. DA PA fluctuates when search engines and websites evolve.

Why DA & PA Is Necessary for SEO?

The highest necessity of DA and PA is to understand our website’s ability to compete in search engine rankings. This score indicates a website’s strength and credibility on search engines and the potential to rank higher. 

In SEO practices, the DA score helps you track link-building efforts. You cannot simply build new links without knowing their effect on your website. Moreover, with a high DA score, your chances of appearing on search engines increase, hence, it enhances visibility, leading to increased traffic and engagement. That’s why the DA score is a necessary factor in search engine optimization New Jersey services.

How is Domain Authority Score Calculated?

Now this is an interesting question that comes to almost everyone’s mind when they learn about domain authority score. How is this score calculated? Well, Moz has a machine-learning algorithm that judges multiple factors, primarily focusing on backlink data. Through this algorithm, they assess the likelihood of a website appearing on Google search results. 

This relative measurement is calculated through the factors which include the number of linking root domains, the quality of those links, and other factors that correlate with ranking across search results. 

If a website acquires high quality and a high number of links then its competitors’ DA score will drop relatively. 

How to Increase Your Website’s Domain Authority Score?

There are mostly five to six ways to increase your website’s domain authority score:

1. High-Quality Backlinks - Your website needs to acquire links from authoritative websites. Moreover, you have to acquire these backlinks naturally. 

2. Remove Bad Backlinks - You should regularly audit your website to identify toxic backlinks such as spam ones and harmful links. Then remove them by using various SEO tools.

3. On-Page SEO Matters - On-Page SEO matters for your website’s domain score and visibility. As long as you fulfil each criteria of on-page SEO your DA score will increase.

4. User Experience is a Necessity - Your website is not just for you, instead, it’s for the user too. Hence, make a responsive website with improved page speed, design, and readability. 

5. Internal Link Strategy - You should use internal links to guide your users to relevant content and also enhance link equity across your website. 

6. Content Optimization - A website’s content matters the most to make that website genuine and helpful for users and Google. Hence, ensure that your content is not duplicated, stuffed with keywords, and useless for the audience. 

Looking For An SEO Expert?

If you want to increase your website’s domain authority then you should hire an SEO expert. Changing DA and PA is not something people can manage alone unless they are spending all their time on that website. That’s why you should choose an agency for search engine optimization New Jersey. 

Red Dash Media is a good choice, from web development NJ to SEO and social media, this company takes care of every aspect of your website. Contact them and learn more!